Why Facebook™ Ads are Perfect for Literally ANY Local Business
Facebook ads should be an integral part of your business marketing plan, especially if you are looking for the most effective ways to use social media to your benefit. Facebook offers a number of awesome features that make its advertising platform a unique standout in the land of pay per click (Facebook is even giving Google Adwords a run for its money), and if you learn how to use these features to your advantage, you will achieve the results you want from your marketing campaign. Need some convincing? Here are some reasons why Facebook ads are perfect for local business:
Targeting by geographic location. As a local business, your brand doesn’t necessarily carry the weight or recognition of large national brands, and your marketing won’t be nearly as successful if it isn’t reaching the people who are willing and able to respond to it. Facebook allows you to choose specific geographic locations you want your ads to target, so that you can be sure you’re advertising your local business to people who are actually local.
Targeting by psychographics. Because of the nature and scope of data Facebook is able to collect about its nearly 500 million members, you have the unique opportunity to target a very specific segment of the population, based on their interests (as opposed to their location, age, etc.). This is called psychographic targeting, and it is perhaps the biggest advantage to marketing on Facebook. Using Facebook’s targeting options, you can choose to display your ads only to people who have already expressed an interest in your specific product, service, or brand.
Ad image. Studies show that Internet users are much more responsive to images than they are to text. Whereas Google charges you a fortune to include an image in your ad, Facebook allows you to upload an image of your choice to each ad for free. As a small local business, you need to get the most bang for your marketing buck, and Facebook understands that.
Cost effective. Facebook advertising is not only relatively inexpensive to use, but it is also extremely effective for the money you spend. If your marketing budget is tight, Facebook ads are the perfect solution for your small business.
Successful Facebook marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error. To get the most return on your investment, you may want to put your marketing campaigns into the hands of experienced professionals like us.