And while someone more senior can offer good advice, they’re not the only voice you should seek: Peers and others at the same stage of business as you, for instance, may have a closer perspective on how things are currently operating, or what new …and more » #growthhacks #marketing
While it’s amazing how Facebook is able to present its changes as audience benefits when they’re in perfect alignment with the corporation’s business objectives, we want to focus here on the effects that this changed attitude toward promotional and..
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The evolution of social media …and more » #growthmarketing
When Coca-Cola consolidated marketing into a new “chief growth officer” (CGO) role in March, it followed previous Fortune 100 companies in doing so — Hershey’s announced Mary Beth West had joined as CGO earlier that month, while Kellogg gave the … #growthmarketing
Restaurant Birthday Club
Having a birthday club at your restaurant is by far one of the most beneficial revenue boosters you could ever create for your business. The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many owners fail to incorporate at their restaurant. In this short read, I will convey the importance of ‘why you need a birthday club’ at your restaurant, in addition to the revenue boosting benefits of creating one.
5 Reasons To Have A Birthday Club:
1) HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.
2) GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS: birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
4) LOW HANGING FRUIT: more than 55% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
How To Create A Birthday Club
STEP 1: CREATE THE COMPELLING OFFER
It’s important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
STEP 2: Design the Marketing Collateral
You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
STEP 3: AUTORESPONDER & WEBSITE
on the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customers information and automatically sends them their birthday offer upon the time of their birthday.
STEP 4: SIGN UP FORM
you can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets
NEGATIVES OF HAVING A BIRTHDAY CLUB
Having a internal birthday club can have tremendous benefits for your business. However, its an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups into your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick. For this reason is why we recommend you create an EXTERNAL birthday club compared to an INTERNAL birthday club.
The Most Effective Way To Drive New Customers Into Your Restaurant
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
Recently, we’ve been having great success with a new beta program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.
“We Drive The Most Qualified Leads To Your Business. You Ensure They Show. Its A Win-Win”
We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a external birthday club is a good fit for your restaurant. Our EXTERNAL Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1000’s of birthday guest every day.
Why Facebook™ Ads are Perfect for Literally ANY Local Business
Facebook ads should be an integral part of your business marketing plan, especially if you are looking for the most effective ways to use social media to your benefit. Facebook offers a number of awesome features that make its advertising platform a unique standout in the land of pay per click (Facebook is even giving Google Adwords a run for its money), and if you learn how to use these features to your advantage, you will achieve the results you want from your marketing campaign. Need some convincing? Here are some reasons why Facebook ads are perfect for local business:
Targeting by geographic location. As a local business, your brand doesn’t necessarily carry the weight or recognition of large national brands, and your marketing won’t be nearly as successful if it isn’t reaching the people who are willing and able to respond to it. Facebook allows you to choose specific geographic locations you want your ads to target, so that you can be sure you’re advertising your local business to people who are actually local.
Targeting by psychographics. Because of the nature and scope of data Facebook is able to collect about its nearly 500 million members, you have the unique opportunity to target a very specific segment of the population, based on their interests (as opposed to their location, age, etc.). This is called psychographic targeting, and it is perhaps the biggest advantage to marketing on Facebook. Using Facebook’s targeting options, you can choose to display your ads only to people who have already expressed an interest in your specific product, service, or brand.
Ad image. Studies show that Internet users are much more responsive to images than they are to text. Whereas Google charges you a fortune to include an image in your ad, Facebook allows you to upload an image of your choice to each ad for free. As a small local business, you need to get the most bang for your marketing buck, and Facebook understands that.
Cost effective. Facebook advertising is not only relatively inexpensive to use, but it is also extremely effective for the money you spend. If your marketing budget is tight, Facebook ads are the perfect solution for your small business.
Successful Facebook marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error. To get the most return on your investment, you may want to put your marketing campaigns into the hands of experienced professionals like us.