Having a business means having competition; and although companies can certainly work together to create innovative ideas and marketing techniques, at the end of the day, most business owners want to be the #1 in their industry.

This, of course, entails gaining an edge on your competitors. Online videos have become increasingly popular over the past few years; in fact, video marketing is quickly becoming a top priority for businesses that are looking to gain more online exposure.
Consider the following tips that can help you boost your brand awareness and rise above your competitors.

Start by Setting a Goal

Set specific goals for your videos, and try your best to achieve them. For example, increasing your brand awareness, gaining new customers, and multiplying your revenue are all good examples of what you want you should achieve with online videos. When you have specific goals set, you’ll have a mission in mind which will help you visualize the outcome.

Study Popular Videos and Make Yours Better

Once you determine your goals, take time to research the most popular videos. Although it is OK to research videos in other industries, pay special attention to the types of videos being used in your industry.

This will give you an idea of the type of videos that will engage and convert your target audience into buyers.
For example, you may find that tutorials and product demonstrations work extremely well in your industry. In that case, you’ll want to make your own tutorials and product demonstrations that represent your brand and image.

When creating your videos, go the extra step and try to make yours more interesting than the competition. If you need assistance or innovative ideas, consider consulting with an experienced video marketing consultant who can help create interesting, entertaining video content and market them towards your target audience.

Research Your Target Audience

A common mistake that many business owners make is not thoroughly investigating their target audience. Researching your target audience is crucial as you’ll be able to understand their online habits, age range, demographics, and what they look for in products and services. Not only that, but you’ll gain insight to what their complaints are and what they’re most likely to share with others.

To find your target audience, start by narrowing down who your primary customers and potential customers are.
For example, if you own a nail and make-up salon, there is a good chance that your target audience is predominately female. Go through a checklist including age range, gender, and why these people would want your services.

Then spend time doing market research, such as visiting online communities where your audience hangs out, and checking out online review sites.
Once you know who your audience is, what they expect from a company, and what products and services they are interested in, you can then create powerful marketing videos catered towards their lifestyle and interests.