Facebook is probably one of the biggest innovations in the web over the past decade. It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and market their brands.

The most significant part of Facebook marketing is the accessibility and easy access to information. You can search for your specific target market just by filtering the people by demographics, interests and even by exact geographical location. This becomes an opportunity for start-up businesses and budding entrepreneurs to openly promote their products and services

As a brand and a marketer, here are some important tips for beginners on how to utilize Facebook for your business:

Kinds of Facebook Ads

Coming from a public page that can be created for free, you can purchase the paid ads offers from Facebook. There are many kinds of paid ads. First, you can build one that directs to your public page, or your actual site. You can even make ads to publicize your events.

These ads on Facebook can be bought through an auction. The brands are required to pay for every click, action and impression. There are a wide number of formats for the paid ads, depending on how you want to promote. You can even make and publish all sorts of advertisements yourself, using Facebook’s free public page inferface or by using an ads API developer.

Facebook marketing presently has 10 various ad categories that fall in the Ad classification:

  1. Event ad

  2. App ad

  3. Mobile App ad

  4. Domain ad

  5. Page like ad

  6. Coupon or Offer ad

  7. Page post link ad

  8. Page post video ad

  9. Page post photo ad

  10. Page post text ad

These ads would require you as a business to input your desired text, photo thumbnail and meta description. Each type comes with a specific number of characters and photo size. You just need to maximize your ads, and make sure your descriptions would entice viewers to click on it.

Facebook has also developed a feature that would allow users to hide your ad, if they refuse to like the page. A dialog box would then appear, asking for an opinion from the user on why he or she declined to like the ad. This can be a very helpful info for you to specify further improvements.

Customize Your Ads

Another significant tool that Facebook can do is to customize your ads, according to the people you want to target. You can have your ads linked to a related page they previously liked, or even previous external links they visited.

Facebook also gives you a powerful analytics tool to give you an idea on how well your marketing scheme is doing. You can view the trend in how many people reaches your posts, or the rate of growth of your followers. With this, you can have an idea on which ads works, and which one doesn’t.