Category Archives: Video Marketing

The Culminating Stage All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have […]

Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the […]

Planning: The First Aspect of Video Marketing Nowadays, marketers rely heavily on videos to create a buzz on their product, service or brand. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all […]